Hi boss babes, I'm Dr Maxine. 

So I grew up in Durban, a laid-back coastal city in South Africa. I was a smart, ambitious kid and worked hard to become a doctor, thinking I had it all figured out. Life seemed steady, predictable even. 

But about three years ago, everything changed.

In the space of one year: 

My family and I experienced a deep financial loss that we’re still rebuilding from. 

Soon after, I lost my beloved father to a stroke, which literally crushed me to my core. 

I battled with some really toxic relationships, I had poor boundaries, and I was not great company to be around.

I slipped into a deep depression, and tried to hide it from the world with anti-depressant medication, and very toxic health habits.

All while fighting for financial independence, and trying to establish my own medical clinic and business. 

It felt like I was stuck in a deep rut that I couldn't escape. It felt like I was living on autopilot with someone else pulling my life's strings.

And then I impulsively decided to make a huge change, and emigrated to a new country to start a brand new life, completely from scratch.

I had to stand up and build a life I was proud of, while still carrying the weight of loss, setbacks, and grief. 

It was the hardest thing I've ever done, in an unfamiliar territory - but none of these challenges broke me. 

Instead, they became the fuel that drove me to rebuild—not just my life, but my confidence, my purpose, and my dreams.

I knew I had to find a way to THRIVE, not just survive.

I’m now proud to say I turned my vision into a reality. 

Today, I live a life of freedom, fulfillment, and purpose in the beautiful city of Dubai—a place I now call home.

I have a career I’m absolutely obsessed with. 

My health, wellness, and mindset are a top priority. 

I’ve let go of toxic patterns and now only nurture healthy, supportive relationships and habits.

I am no longer on any meds, and I take control of my own happiness.

And every day, I get to express the highest version of myself.

Reaching this point wasn’t easy, but the journey taught me invaluable lessons about life, resilience, and what’s truly possible when you refuse to give up. 

I invested heavily into self-development, read a tonne of books, took endless online courses, hired a full-time mentor, and finally figured out how to REBUILD myself from the ground up.

Through a lot of trial-and-error, I created a path that involved a "10 step" process to success. I needed something that was manageable and bite-sized, something that catered to the needs of a modern woman, and something that would actually work every time I needed it to help get my life back on track. 

And now, looking back at the deep lasting impact it had on my life, I just KNEW I had to share this with others. 

That’s why I created Beauty Boss.

This platform and my mentorship programs are my way of giving back—to show women that, no matter where they’re starting from or what they’re facing, they can literally turn it all around and start creating the life they dream of. 

With the right path and guidance, you can become unstoppable.

I’ve built my dream life back up from rock bottom, and now I want to help you do the same. 

Your transformation awaits, and I’m ready to walk this journey with you babe.

With love and pride,

Dr Maxine